Now that we have our $100 studio put together, we have to figure out how to use it. After a little Googling, I came across Wistia.com’s Learning Center, a “hub to teach, learn, and discuss video marketing.” Don’t let the term marketing trip you up. The tips on this site are categorized into video strategy and concepting, video production, and video marketing. The first two certainly apply to creating your own educational materials and parts of the third might also be helpful.
Not surprisingly, all of the tips are presented in well-crafted, short, edutaining videos. The overarching goal is to get you up and running quickly, cheaply and easily, so a wide range of options are presented — from $600 microphones to squeezing decent videos out of a camera you may already have — an iPhone.
Some highlights for me include the Down and Dirty Lighting Kit, which explains how to setup good quality lighting for under $100; Choosing a Microphone, which advocates for a shotgun mic over a lavalier, but anything over what comes with your camera; and Shooting for the Edit, which has lots of great ideas for recording that will make your life easier in post production.
There have been a couple of videos that don’t really apply to what I want or need to do (like Get Creative with Lenses, because we’re not planning to shoot with a DSLR camera) but even those are well crafted and interesting to watch. I’d recommend all of these videos to anyone making their own videos, with or without a studio.