Build a $150 Studio

  Our $100 studio gets $50 worth of lighting.

If you’ve been following along, you’ve already read about the $100 studio we built in an old office to record better audio and video resources for our students. We’ve recently installed $50 worth of lights to get the studio ready for video production.  Here’s what we used:

Item	#	Cost	Total
4′ two-light shop light	2	$14.98	$29.96
8 1/2″ clamp light	2	$7.85	$15.70
CFL bulbs – daylight (2 pack)	1	$9.98	$9.98
Total:			$55.64

Again, we did come a few dollars over our target of $50, but we’re in the neighborhood. Our list does not include bulbs for the shop lights (I brought in four bulbs from a twelve-pack I had in my garage) or the power strips we plugged the lights into because we scrounged those from around the office.

The installation was relatively straightforward. We hung the shop lights as close to our green screen wall as possible in order to wash the wall with light evenly. An evenly lit green screen is easier to replace with another image or video in postproduction using iMovie or a similar application. We attached a paper baffle using magnets to try to keep the light from the shop lights from backlighting the subject. Green paper was not necessary, but it was readily available so we used it.

We hung the clamp lights from the ceiling at approximately a 45-degree angle from the subject. The goal is to light the subject from just above her eyes, which means these lights may be a little high, but the ceiling was an easy way to hang them and keep them out of the way. We used binder clips to attach parchment paper over the bulbs to diffuse the light, making it less harsh. In the photo, you can see that we have added a second light (for two on each side). We did this to make sure there was plenty of light on the subject. Although the CFL lightbulbs do warm up and become brighter after about five minutes, they still have to compete with all of the light reflecting off of the green screen. So, we added the second set of lights to be sure there was plenty of light, though these may not be absolutely necessary.

Each set of lights, left and right, are plugged into a power strip on the wall. None of the lights have switches, so the switch on the power strip becomes an easy way to turn them on and off without having to plug or unplug them. Finally, the last critical detail was to get “daylight” bulbs rated at 6500K. This is the best light temperature for most cameras. Fortunately, daylight bulbs were easy to acquire and not any more expensive than other temperatures (warm, cool, etc.)

So, for a few bucks at your local home improvement warehouse, you can find plenty of lights to outfit your studio on a budget. Our next step is to test a few camera / microphone combinations to see what will fit our budget and be quick and easy to use for anyone in our program who wants to make a video. Stay tuned.

Tips and Tricks for DIY Educational Videos

Screenshot from Wistia.com/learning

Now that we have our $100 studio put together, we have to figure out how to use it. After a little Googling, I came across Wistia.com’s Learning Center, a “hub to teach, learn, and discuss video marketing.” Don’t let the term marketing trip you up. The tips on this site are categorized into video strategy and concepting, video production, and video marketing. The first two certainly apply to creating your own educational materials and parts of the third might also be helpful.

Not surprisingly, all of the tips are presented in well-crafted, short, edutaining videos. The overarching goal is to get you up and running quickly, cheaply and easily, so a wide range of options are presented — from $600 microphones to squeezing decent videos out of a camera you may already have — an iPhone.

Some highlights for me include the Down and Dirty Lighting Kit, which explains how to setup good quality lighting for under $100; Choosing a Microphone, which advocates for a shotgun mic over a lavalier, but anything over what comes with your camera; and Shooting for the Edit, which has lots of great ideas for recording that will make your life easier in post production.

There have been a couple of videos that don’t really apply to what I want or need to do (like Get Creative with Lenses, because we’re not planning to shoot with a DSLR camera) but even those are well crafted and interesting to watch. I’d recommend all of these videos to anyone making their own videos, with or without a studio.